E-mail - The new Direct Marketing Solution

E-mail has quickly become the low cost direct marketing medium of choice for many businesses. Due to its low cost and easy of editing, e-mail can easily create a positive ROI for most companies that want to launch an integrated marketing campaign. Depending on the quality of your e-mail database, you can easily generate 2% to 4% response rates. This is higher than a direct mail campaign, at a lower cost.
Of course, the quality of your e-mail database as well as the look and content of your e-mail will all have a direct impact upon the response rate of your e-mail campaign. Buying a database that has not been updated in a year will definetely have an impact upon your response rates. Over 31% of individuals change e-mail addresses annually. This means you need an up-to-date e-mail database extract for you e-mail campaign. The "look" of your e-mail will also affect the repsonse rate. A non-professional layout will instantly discredit your e-mail and company.

Read through our 25 free e-mail tips: e-mail best practices

Firebird-Marketing can assist any business in better repsonse rates, e-mail design and content. Contact us today to maximaze your marketing efforts: info @ Firebird-Marketing.com