|
> Home
> Conference Agenda
> Speakers
> Venue / Directions
> Registration
> Press Release
|
Session Details:
- Registration
- Please bring your confirmation email. You will be provided with a binded
copy of all the presentations and as well as some basic search marketing text
and some important links to find additional information. You can also sign-up
to have your current web site reviewed by the experts during the case study
section of the workshop.
[ top ]
- Welcome
- A welcoming from the host, Rob Loy, and a brief update on the current state
of search marketing. All presenters will also be introduced at this time.
[ top ]
- What is Search Marketing?
- What exacting is Search Marketing. How does it differ from other forms or
marketing? A brief history of the search arena and an overview of some of
the basic concepts associated with marketing a company's on-line presence. Presenters : Lance Faulkner and Dan Hill
[ top ]
- Search Marketing Friendly Web Site Design
- The experts will provide some tips to creating a user friendly and engaging
web presence. Topics covered will include page layout and keyword placement
to help individual pages drive traffic and enable deep linking. Presenters:
Amanda Vega and Dave Kuhn.
[ top ]
- Linking Strategies: Who should be linking
to your site?
- One of the hardest pieces to complete in the search marketing area is generating
relevant links and creating critical mass in the arena of competition. Presenters
: Lance Faulkner and Dylan Downhill.
[ top ]
- Lunch (provided)
- Several selections will be available as well as refreshments.
[ top ]
- Public Relations on the Web
- Search marketing is more than just the search engines. The internet can
be used to help promote your products and services through a wide range of
tools, including press releases, shopping services, and daily blogs or message
boards. Presenters : Amanda Vega and James Peggie.
[ top ]
- Outsourcing or in-house SEM/PR?
- Now that the experts have shown you some of the tricks to driving traffic
to a site, it is time to review the options of where to have this work performed.
The two main choices are spending the time and energy to implement some or
all of the recommendations or spending the money to allow the people current
on the industry to perform the updates. Presenters : Fionn Downhill and Dan
Hill.
[ top ]
- Case studies and web site clinic
- The audience gets to quiz the experts on various topics and have their site
reviewed by the experts.
[ top ]
- Conference Closing Session
- A closing for the 2005 workshop and information about upcoming workshops
and a chance for the experts to say good-bye.
[ top ]
** Sign-up early. Attendence
is limited to 100 people!! Registration
is $499. All attendees will receive lunch and a binded copy of all the
presentations.
|
Produced by Firebird Marketing ©2004-2006, A division of Out of the Box Travel.com
